MISE · pricing model

What a revenue share actually costs — and earns.

Move the sliders to match the operator in front of you. The left side is their business. The right side is what they pay you, what they'd pay Sprwt, and whether the deal is survivable for both of you.

Their business

Active customers

150paying customers

Average order value

$120per order (food subtotal)

Orders per customer / month

4.3weekly = 4.3

Their net profit margin

10%after food, labor, delivery, rent

Your offer

Revenue share

2.5%of food subtotal processed

Monthly floor (minimum)

$149credited against the share

Monthly cap (maximum)

$1,5000 = no cap

The numbers

Their monthly volume

$78,000

Orders / month

650

You earn / month

$1,950

effective rate 2.50% · $23,400/yr

Sprwt would cost them

$3,163

They save vs Sprwt

$1,213

Your fee as a share of their net profit

25% of $7,800 monthly profit

Comfortable — they'll feel it but it won't threaten the business.

Sprwt's published pricing already includes a transaction cut — 1.5% per transaction plus up to $1.75 per order, on top of $250–855/month. That's the anchor: the category leader charges a percentage too. You're not introducing a strange model, you're offering a cheaper version of the one they already accept.

What it builds for you

Accounts	Monthly	Annual

Assumes accounts of the size modeled above. Recurring, and it compounds as each kitchen grows.

Which number do you take a percentage OF?

This choice matters more than the percentage itself. Same 2.5%, wildly different outcomes.

Base	What it means	Trade-off
All food subtotal processed	Every order that runs through MISE, excluding tax, tips, and refunds.	Recommended. Simple to say, simple to audit, impossible to game. They'll flinch at first — the Sprwt comparison removes the flinch.
Only new / incremental revenue	You take a cut of growth above their pre-MISE baseline.	Maximum fairness, maximum argument. You'll fight over the baseline every month and lose the relationship over a spreadsheet.
Only subscription revenue	Recurring meal plans only; catering and one-off orders free.	A good fallback if someone stalls. Cuts your take roughly in half, but it targets exactly what you help them build.
Flat fee per order	e.g. $0.75–1.50 per order regardless of size.	Predictable for both sides, but you stop sharing in their growth — and high-ticket catering orders cost you nothing to process.

Say it out loud on the call: "It comes off the food subtotal — not tax, not tips, not refunds. Card processing is separate and goes to Square, same as it does today. I never touch your money; it lands in your account and I invoice."

The floor and the cap are what make it sane

A bare percentage is bad for one of you at every scale. Two guardrails fix it.

The floor protects you

A 30-customer kitchen generates a few hundred a month in volume but consumes the same onboarding and support as a big one. A minimum — credited against the share, not added to it — makes small accounts worth answering the phone for. It also filters out operators too small to benefit.

The cap protects them

Without a ceiling, an operator doing well is punished for it — and the moment your invoice passes what Sprwt charges, they leave. A cap makes growth safe, and it's the single most disarming thing you can say: "it can never cost you more than this."

Set the cap per contract, not as company policy. Early customers get a generous one because they're taking a risk on you. You can raise it for everyone who signs later.

The trap to understand before you pick a number

Food is a thin-margin business. A percentage of revenue is a much bigger percentage of profit — that's the whole reason operators react badly to revenue share when it's pitched carelessly.

Your share	On $78k/mo volume	Share of a 10% net profit	Reaction
1.0%	$780	10%	Easy yes — but you left money on the table
2.0%	$1,560	20%	Comfortable, closes fast
2.5%	$1,950	25%	Still well under Sprwt — the sweet spot
3.0%	$2,340	30%	Defensible, needs the Sprwt comparison
4.0%+	$3,120	40%	You're now more expensive than Sprwt. Dead.

The counter that resolves it every time: they are already paying this money. Sprwt, a DIY stack, or their own unpaid hours — the bill exists. You're not adding a cost, you're replacing one with a smaller one that only bills when orders flow.

Recommendation

2.5% of food subtotal processed · $0 down · $0/month · $149/mo floor · $1,500/mo cap · no contract, cancel anytime.

It lands materially under Sprwt's all-in cost at every size, so the comparison always favors you. The floor makes small accounts worth serving. The cap makes it safe for them to grow and gives you the strongest line in the close. And the whole thing fits in one sentence — which matters more than optimizing the decimal.

On your first two or three accounts, price for the reference, not the revenue. A signed operator who'll take a reference call is worth more right now than a few hundred dollars a month. Discount the floor, widen the cap, get the logo and the story.